DCF Analysis & Intrinsic Valuation

Discounted Cash Flow (DCF) analysis is the foundation of intrinsic valuation in M&A. This guide covers how to build robust DCF models and apply intrinsic valuation principles to acquisition targets.

What is DCF Analysis?

Definition: DCF analysis values a company based on the present value of its projected future cash flows.

Core Principle: A dollar today is worth more than a dollar tomorrow. DCF discounts future cash flows to their present value using an appropriate discount rate.

When to Use:

  • Primary valuation method for mature, stable businesses
  • Companies with predictable cash flows
  • Long-term hold acquisitions
  • Situations where you have good visibility into future performance

When NOT to Use:

  • Early-stage companies without revenue
  • Highly volatile or unpredictable businesses
  • Situations with limited financial information
  • Turnaround or distressed situations

The DCF Formula

Basic Formula:

Enterprise Value = PV of Cash Flows + Terminal Value
                  ────────────────────────────────────
                           (1 + WACC)^n

Components:

  1. Projection Period: Typically 5-10 years
  2. Free Cash Flows: Operating cash generated
  3. Terminal Value: Value beyond projection period
  4. Discount Rate: Risk-adjusted required return (WACC)

Step-by-Step DCF Process

Step 1: Project Revenue

Approaches:

Top-Down:

  • Start with total addressable market (TAM)
  • Apply market share assumptions
  • Consider market growth rates
  • Adjust for competitive dynamics

Bottom-Up:

  • Unit economics × volume projections
  • Customer cohorts and retention
  • Product/service mix analysis
  • Pricing trajectory

Hybrid (Recommended):

  • Combine both approaches
  • Triangulate to reasonable range
  • Stress test assumptions

Example Revenue Projection:

Year 1: $50M (historical base)
Year 2: $58M (+16% growth)
Year 3: $68M (+17% growth)
Year 4: $79M (+16% growth)
Year 5: $91M (+15% growth)

Growth drivers:
- Market growing at 12%
- Gaining 2-3% market share annually
- New product launch contributing 5% in Y3-Y5

Step 2: Project Operating Expenses

Cost of Goods Sold (COGS):

  • % of revenue (typically 30-70% depending on industry)
  • Scale efficiencies over time
  • Input cost inflation
  • Mix shift impacts

Operating Expenses:

  • Sales & Marketing (often 15-30% of revenue)
  • R&D (varies widely, 5-25%)
  • G&A (typically 10-20% of revenue)
  • Model as % of revenue with scale efficiencies

Best Practice: Interview management on unit economics and cost structure

Example:

                Y1    Y2    Y3    Y4    Y5
Revenue        100%  100%  100%  100%  100%
COGS           (45%) (44%) (43%) (42%) (41%)
Gross Margin   55%   56%   57%   58%   59%

S&M            (20%) (19%) (18%) (17%) (16%)
R&D            (10%) (10%) (10%) (9%)  (9%)
G&A            (12%) (11%) (10%) (10%) (9%)

EBITDA Margin  13%   16%   19%   22%   25%

Step 3: Calculate Free Cash Flow

Unlevered Free Cash Flow Formula:

EBIT (Operating Income)
× (1 - Tax Rate)
= NOPAT (Net Operating Profit After Tax)

+ Depreciation & Amortization
- Capital Expenditures
- Increase in Net Working Capital
= Unlevered Free Cash Flow (FCF)

Key Considerations:

Tax Rate:

  • Use effective rate, not statutory
  • Consider NOL carryforwards
  • Factor in international tax planning
  • Typical range: 20-30% for US companies

D&A:

  • Non-cash charges, add back
  • Based on historical % of revenue
  • Or detailed capex depreciation schedule

Capital Expenditures:

  • Maintenance capex: Keep business running
  • Growth capex: Support expansion
  • Normalize irregular spending
  • Typical range: 2-5% of revenue for asset-light, 10-20% for capital intensive

Net Working Capital:

  • Working Capital = (AR + Inventory) - (AP + Accrued Expenses)
  • Change in WC = Cash use (increase) or source (decrease)
  • Normalize WC as % of revenue
  • Watch for seasonality

Example FCF Calculation (Year 1):

EBIT:                          $6.5M
Tax @ 25%:                     ($1.6M)
NOPAT:                         $4.9M

Add: D&A:                      $2.0M
Less: Capex:                   ($2.5M)
Less: Increase in NWC:         ($0.8M)

Unlevered FCF:                 $3.6M

Step 4: Calculate Terminal Value

Terminal Value represents ~60-80% of total DCF value, so get it right!

Method 1: Perpetuity Growth

Formula:

Terminal Value = FCF(n+1) / (WACC - g)

Where:
FCF(n+1) = Free cash flow in first year beyond projection
WACC = Weighted average cost of capital
g = Perpetual growth rate

Selecting Growth Rate (g):

  • Never exceed long-term GDP growth (2-3% for US)
  • Consider industry maturity
  • Typical range: 2.0% - 3.0%
  • Conservative: Use 2.5%

Example:

Year 5 FCF: $10M
Growth rate: 2.5%
Year 6 FCF: $10M × 1.025 = $10.25M

WACC: 10%
Terminal Value = $10.25M / (10% - 2.5%) = $136.7M

Method 2: Exit Multiple

Formula:

Terminal Value = EBITDA(n) × Exit Multiple

Selecting Exit Multiple:

  • Based on comparable company trading multiples
  • Typically use median industry multiple
  • Often 8-12x EBITDA for quality businesses
  • Consider company maturity at end of projection

Example:

Year 5 EBITDA: $22.7M
Exit Multiple: 10.0x
Terminal Value: $227M

Which Method?

  • Use both, compare results
  • Perpetuity growth is more theoretical
  • Exit multiple is more practical
  • Average the two if similar

Step 5: Calculate WACC (Discount Rate)

WACC Formula:

WACC = (E/V × Re) + (D/V × Rd × (1 - Tc))

Where:
E = Market value of equity
D = Market value of debt
V = E + D (Total firm value)
Re = Cost of equity
Rd = Cost of debt
Tc = Corporate tax rate

Cost of Equity (Re) - CAPM:

Re = Rf + β × (Rm - Rf) + Size Premium

Where:
Rf = Risk-free rate (10-year Treasury)
β = Beta (systematic risk)
Rm - Rf = Equity risk premium

Component Details:

Risk-Free Rate (Rf):

  • Use 10-year US Treasury yield
  • Current environment: 3.5% - 4.5%
  • Use rate at time of valuation

Beta (β):

  • Measure of systematic risk vs. market
  • Look up industry beta (Damodaran database)
  • Adjust for leverage if needed
  • Typical range: 0.8 - 1.3 for most industries

Market Risk Premium (Rm - Rf):

  • Historical average: 5-7%
  • Common assumption: 5.5% - 6.0%

Size Premium:

  • Smaller companies have higher risk
  • Add 1-5% for small/mid-cap companies
  • Based on company market cap decile

Example Cost of Equity Calculation:

Risk-free rate:           4.0%
Beta:                     1.2
Market risk premium:      5.5%
Size premium:             2.0%

Re = 4.0% + (1.2 × 5.5%) + 2.0% = 12.6%

Cost of Debt (Rd):

  • Use current borrowing rate
  • Or implied yield on existing debt
  • Typical range: 4-8% depending on credit quality

Target Capital Structure:

  • Use target debt/equity mix
  • Not current capital structure
  • Industry norms: 10-30% debt for most
  • Acquirer's typical leverage is reasonable

Example WACC Calculation:

Cost of Equity:           12.6%
Cost of Debt:             6.0%
Tax Rate:                 25%
Target D/V:               20%
Target E/V:               80%

WACC = (80% × 12.6%) + (20% × 6.0% × (1 - 25%))
     = 10.1% + 0.9%
     = 11.0%

Step 6: Calculate Present Value

Discount Each Year's Cash Flow:

PV = FCF / (1 + WACC)^n

Where n = year number

Example:

Year 1 FCF: $3.6M / (1.11)^1 = $3.2M
Year 2 FCF: $5.1M / (1.11)^2 = $4.1M
Year 3 FCF: $6.8M / (1.11)^3 = $5.0M
Year 4 FCF: $8.6M / (1.11)^4 = $5.7M
Year 5 FCF: $10.5M / (1.11)^5 = $6.2M

PV of Terminal Value:
$136.7M / (1.11)^5 = $81.2M

Enterprise Value = $24.2M + $81.2M = $105.4M

Step 7: Calculate Equity Value

From Enterprise Value to Equity Value:

Enterprise Value:             $105.4M
+ Cash and Equivalents:       $5.0M
- Total Debt:                 ($10.0M)
- Minority Interests:         $0M
- Preferred Stock:            $0M
= Equity Value:               $100.4M

Per Share Value (if applicable):

Equity Value / Shares Outstanding = Price per Share
$100.4M / 10M shares = $10.04 per share

Complete DCF Example

Target Company: SaaS business with $50M revenue

Revenue Projections:

                Y0      Y1      Y2      Y3      Y4      Y5
Revenue        $50M    $58M    $68M    $79M    $91M    $105M
Growth          -      16%     17%     16%     15%     15%

Margin Projections:

                Y0      Y1      Y2      Y3      Y4      Y5
Gross Margin   70%     71%     72%     73%     74%     75%
EBITDA Margin  10%     13%     16%     19%     22%     25%

Free Cash Flow:

                        Y1      Y2      Y3      Y4      Y5
EBITDA                 $7.5    $10.9   $15.0   $20.0   $26.3
- Taxes @ 25%          (1.9)   (2.7)   (3.8)   (5.0)   (6.6)
+ D&A                   2.3     2.7     3.2     3.6     4.2
- Capex                (2.9)   (3.4)   (4.0)   (4.6)   (5.3)
- Δ NWC                (0.8)   (1.0)   (1.1)   (1.2)   (1.4)

FCF                    $4.2    $6.5    $9.3    $12.8   $17.2

Terminal Value:

Year 6 FCF (2.5% growth): $17.6M
WACC: 11.0%
Terminal Value = $17.6M / (11.0% - 2.5%) = $207.1M

DCF Valuation:

PV of Year 1-5 FCF:        $37.5M
PV of Terminal Value:      $123.0M
Enterprise Value:          $160.5M

+ Cash:                    $8.0M
- Debt:                    ($15.0M)
Equity Value:              $153.5M

Implied Valuation Multiples:

EV / Current Revenue:      3.2x
EV / Year 1 Revenue:       2.8x
EV / Current EBITDA:       32.1x
EV / Year 1 EBITDA:        21.4x

Sensitivity Analysis

Always conduct sensitivity analysis on key assumptions!

Key Variables to Sensitize:

  • Revenue growth rate
  • EBITDA margin
  • WACC (discount rate)
  • Terminal growth rate
  • Terminal multiple

Example Sensitivity Table (EV in $M):

WACC vs. Terminal Growth Rate:

              Terminal Growth Rate
WACC        2.0%    2.5%    3.0%
9.0%        $185    $198    $214
10.0%       $165    $176    $189
11.0%       $148    $157    $168
12.0%       $133    $141    $150
13.0%       $121    $128    $135

Revenue Growth vs. EBITDA Margin:

               EBITDA Margin (Year 5)
Growth        20%     25%     30%
12%           $130    $145    $160
15%           $145    $161    $177
18%           $162    $179    $196

Common DCF Pitfalls

1. Overly Optimistic Projections

Problem: Hockey stick projections with unrealistic growth

Solution:

  • Benchmark against historical performance
  • Compare to peer growth rates
  • Stress test downside scenarios
  • Get management to explain trajectory

2. Terminal Value Dominates

Problem: 90%+ of value in terminal value

Solution:

  • Extend projection period
  • Re-evaluate growth assumptions
  • Consider if business model is truly sustainable
  • May indicate overvaluation

3. Circular References in WACC

Problem: WACC depends on capital structure which depends on valuation

Solution:

  • Use industry average capital structure
  • Or iterate to converge on consistent structure
  • Or use acquirer's target capital structure

4. Ignoring Working Capital

Problem: Forgetting working capital impacts cash

Solution:

  • Model working capital as % of revenue
  • Understand days sales outstanding, inventory turns, etc.
  • Growth consumes working capital

5. Inappropriate Discount Rate

Problem: Using wrong risk-adjusted rate

Solution:

  • Match risk profile of business
  • Consider size premium for small companies
  • Use unlevered beta for enterprise value
  • Benchmark against comparable companies

6. Not Normalizing One-Time Items

Problem: Non-recurring items distort projections

Solution:

  • Adjust for one-time expenses/gains
  • Normalize to sustainable run-rate
  • Remove acquisition-related costs

7. Double-Counting Synergies

Problem: Including synergies in both DCF and price

Solution:

  • DCF should value target standalone
  • Pay for synergies separately
  • Or clearly mark synergy case separately

Best Practices

1. Build Three Cases

Base Case: Most likely scenario (50% probability)

Upside Case: Optimistic but achievable (25% probability)

Downside Case: Conservative scenario (25% probability)

Probability-Weighted Value:

Expected Value = (50% × Base) + (25% × Upside) + (25% × Downside)

2. Triangulate with Market Approaches

Don't rely solely on DCF:

  • Compare to comparable company multiples
  • Check against precedent transactions
  • Use DCF to inform intrinsic value
  • Use multiples for market reality check

3. Detailed Documentation

Document all assumptions:

  • Revenue growth drivers and sources
  • Margin improvement initiatives
  • Capex requirements and timing
  • Working capital assumptions
  • WACC component calculations

4. Management Validation

Pressure-test your model:

  • Review projections with management
  • Understand key business drivers
  • Validate unit economics
  • Test sensitivities with them

5. Use Football Field Valuation

Present range of values:

                    Low     Mid     High
DCF Analysis       $140M   $160M   $180M
Comparable Cos     $145M   $165M   $185M
Precedent Trans    $150M   $170M   $190M

Implied Range:     $145M   $165M   $185M

6. Link to Strategic Value

DCF shows intrinsic value, but consider:

  • Strategic value to your company
  • Synergy potential
  • Competitive dynamics
  • Time value of waiting
  • Alternative uses of capital

Advanced DCF Topics

Adjusted Present Value (APV)

Alternative to WACC approach:

Formula:

APV = Unlevered Firm Value + PV(Tax Shield) + PV(Other Effects)

When to Use:

  • Changing capital structure
  • Significant tax shields
  • Multiple financing sources

Real Options Valuation

Value of flexibility and strategic options:

  • Option to expand
  • Option to delay
  • Option to abandon
  • Platform value for future acquisitions

Monte Carlo Simulation

Model range of outcomes:

  • Define probability distributions for key variables
  • Run thousands of scenarios
  • Generate expected value and confidence intervals
  • Understand risk profile

References

  1. Valuation: Measuring and Managing the Value of Companies - McKinsey
  2. Investment Valuation - Aswath Damodaran
  3. DCF Modeling Best Practices - Wall Street Prep
  4. Corporate Finance Institute - DCF Guide
  5. Valuation Handbook - Duff & Phelps

Last updated: Wed Jan 29 2025 19:00:00 GMT-0500 (Eastern Standard Time)